I love the bottle's design, it has a very attractive modern look. I have never seen a bottle like this before and it is definitely a great invention. Of course the best part is the bottle's self heating ability. It is easy to use, heats milk to a perfect temperature, and you do not have to worry about over heating. I love the fact that it is quick and you can have warm milk anywhere. I would recommend this bottle to anyone who needs to feed a baby on the go.